People Interact

Blog about people-centered design by Lisa Chow and Sandra Sajonas.

Tag Archives: value-proposition

Monthly Method Spotlight: Value Proposition

Value Proposition 

What & Why: A value proposition is a short, concise description of a service and why it’s valuable. It helps a team to narrow down and come to a consensus of what you are aiming for with a design.

How: Early in the process, reducing the process to answer what it is, who it’s for, where/when it will be used etc. can help to simplify designs.

Interested in using/applying these methods in your work? Contact us for information.