People Interact

Blog about people-centered design by Lisa Chow and Sandra Sajonas.

Tag Archives: unfocus group

Monthly Method Spotlight: Foreign Correspondents

woman-correspondent-news-world-graphic-drawingForeign Correspondents

What & Why:  Garnering input from users from other countries to gather information about the varied cultural contexts in which products and services are used.

How: Request input from coworkers and users to conduct a cross-cultural study. Use a combination of other methods such as surveys, unfocus groups, etc.

Interested in using/applying these methods in your work? Contact us for information.

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Monthly Method Spotlight: Unfocus Group

unfocus/focusgroupUNFOCUS GROUP

What: Unfocus Group

When/why: This method is a great way to encourage creative and diverse contributions from potential users. Assembling a disparate group of individuals opens up new possibilities and ideas.

How: Example scenario -You are creating a new young adult space in the library.

Rather than focusing on just the prime users (teens), create an unfocus group to chime in on the the new space. Maybe include a parent, an adult library patron, a librarian, a custodian, a library community partner, etc.

Tips: To avoid digressions, make the sessions productive by being goal-oriented. Each session can focus on one goal. For example, one session can explore furniture layout and should have 1-2 potential floor plans by the end of the session.

Interested in using/applying these methods in your work? Contact us for more info.