People Interact

Blog about people-centered design by Lisa Chow and Sandra Sajonas.

Tag Archives: tools

Monthly Method Spotlight: Be Your Customer

Hello I am your customer name tagBe Your Customer

When/why: This method is helpful in building empathy with the customers by experiencing what the customer experiences. This can also be helpful in revealing unforeseen issues with your service.

How: Assign yourself a task as if you were a customer and act it out. If this is not possible, ask a customer to describe in detail or re-enact one of their actual experiences.

Tips: Bring a camera, pen, pencil or recorder and take note of significant issues, how you feel while completing the task, any obstacles you met, etc.

Interested in using/applying these methods in your work? Contact us for more info.

Monthly Method Spotlight: A Day in the Life

day in the life storyboardA DAY IN THE LIFE

When/why: A day in the life is a useful way to reveal issues and aha moments in the daily routines and circumstances of a user’s life. A day in the life is also a way of building empathy with your users.

How: Record the activities and context that the user experiences throughout the course of an entire day.

Tips: There are tons of methods for recording activities. Some examples include; video/camera journal (check the the MeCam), journaling, shadowing, audio recorder for user to narrate their activities, etc.

Interested in using/applying these methods in your work? Contact us for more info.

Monthly Method Spotlight: Character Profiles

characterprofileCHARACTER PROFILES

What: Character/Customer Profiles/Personas

When/why: Character profiles are a fun and effective way to communicate the needs of various target groups. This is also a great exercise for improving customer service by building empathy towards customers.

How: Based on observations of real customers, develop profiles that detail a customer’s behavior, values, lifestyle, background, etc.  to represent each customer archetype.

Tips: Make it fun by asking the team members to make 2-3 character profiles that are specific and detailed.

Interested in using/applying these methods in your work? Contact us for more info.

Using E-Portfolios to Showcase Your Work, Experience and Skills

Using Google Sites to Create An E-Portfolio