People Interact

Blog about people-centered design by Lisa Chow and Sandra Sajonas.

Tag Archives: ideo-method-cards

Monthly Method Spotlight: Cultural Probes

Cultural Probes

When/why: To compare perceptions and behaviors within or across cultures.

How: Assemble a journal kit or even better a camera journal kit and distribute to participants within 1 or across many cultures.

Tips: See cross-cultural comparison and camera journal research methods.

Interested in using/applying these methods in your work? Contact us for more info.

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Monthly Method Spotlight: Cross-Cultural Comparisons

chopsticks, fork & knifeCross-Cultural Comparisons

When/why: Comparing across cultures helps us to understand cultural factors that affect decision making and the implications of  these factors. Cross-cultural comparison brings us closer to a universal user experience.

How: Cross-cultural comparisons should be kept in mind when doing any research method. They can be done on their own or incorporated into other research methods. You can use a simple T-chart with each side listing items specific to each national/cultural groups.

Tips: While cross-cultural comparison is certainly important, it’s easy to get caught up in it. Remember the main objective of your research.

Interested in using/applying these methods in your work? Contact us for more info.

Monthly Method Spotlight: Character Profiles

characterprofileCHARACTER PROFILES

What: Character/Customer Profiles/Personas

When/why: Character profiles are a fun and effective way to communicate the needs of various target groups. This is also a great exercise for improving customer service by building empathy towards customers.

How: Based on observations of real customers, develop profiles that detail a customer’s behavior, values, lifestyle, background, etc.  to represent each customer archetype.

Tips: Make it fun by asking the team members to make 2-3 character profiles that are specific and detailed.

Interested in using/applying these methods in your work? Contact us for more info.

Monthly Method Spotlight: Unfocus Group

unfocus/focusgroupUNFOCUS GROUP

What: Unfocus Group

When/why: This method is a great way to encourage creative and diverse contributions from potential users. Assembling a disparate group of individuals opens up new possibilities and ideas.

How: Example scenario -You are creating a new young adult space in the library.

Rather than focusing on just the prime users (teens), create an unfocus group to chime in on the the new space. Maybe include a parent, an adult library patron, a librarian, a custodian, a library community partner, etc.

Tips: To avoid digressions, make the sessions productive by being goal-oriented. Each session can focus on one goal. For example, one session can explore furniture layout and should have 1-2 potential floor plans by the end of the session.

Interested in using/applying these methods in your work? Contact us for more info.

 

We ♥ IDEO

We were first introduced to IDEO in the People-Centered Design course at Pratt.

IDEO is a design and innovation firm that does some amazing things. The first thing that comes to mind is their redesign of the shopping cart.  The second is IDEO method cards; We each own a deck. We’ve got IDEO stuff on our bookshelf too.

A few months ago, IDEO launched OpenIDEO. The whole idea is that people design better, together. Check it out.