People Interact

Blog about people-centered design by Lisa Chow and Sandra Sajonas.

Tag Archives: Harvard-Business-Review

Monthly Method Spotlight: Ethnographic Research


When/why: Ethnography is the branch of anthropology that involves trying to understand how people live their lives.

How: Ethnographic research is mainly done by visiting the consumer’s home. The main idea is that you are observing people on their terms.

Tips: Many of the methods we covered in previous posts can be considered ethnographic research techniques (e.g. a day in the life, shadowing, behavioral archaeology, etc.) The Harvard Business Review has a great article explaining ethnographic research.

Interested in using/applying these methods in your work? Contact us for more


Choose the Right Innovation Method at the Right Time

anendtoendinnovationNathan Furr and Jeff Dyer posted an a great article recently the Harvard Business Review on choosing innovation methods. The article gives a simple explanation complete with diagrams of the innovation process. While innovation tools come with many different names, Furr & Dyer point out commonality of these tools being used to manage uncertainty. The article goes through each step of the innovation process with real life stories. This article is a definite read and helps bring us back to basics when we get lost in the glut of innovation stories, articles, books, etc.