People Interact

Blog about people-centered design by Lisa Chow and Sandra Sajonas.

Tag Archives: character-profiles

Monthly Method Spotlight: Top Ten Posts

Instead of introducing a new method for this month’s method spotlight, we decided to do a recap and take a look at some of the top monthly method spotlight posts. Which of the following methods have you used in your work?

  1. Monthly Method Spotlight: 5 Whys
  2. Monthly Method Spotlight: Triading
  3. Monthly Method Spotlight: Draw the Experience
  4. Monthly Method Spotlight: Behavioral Archaeology
  5. Monthly Method Spotlight: Fly on the Wall
  6. Monthly Method Spotlight: Storyboards
  7. Monthly Method Spotlight: Character Profiles
  8. Monthly Method Spotlight: Shadowing
  9. Monthly Method Spotlight: Collage
  10. Monthly Method Spotlight: Content Inventory

Interested in using/applying these methods in your work? Contact us for more info.

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Monthly Method Spotlight: Character Profiles

characterprofileCHARACTER PROFILES

What: Character/Customer Profiles/Personas

When/why: Character profiles are a fun and effective way to communicate the needs of various target groups. This is also a great exercise for improving customer service by building empathy towards customers.

How: Based on observations of real customers, develop profiles that detail a customer’s behavior, values, lifestyle, background, etc.  to represent each customer archetype.

Tips: Make it fun by asking the team members to make 2-3 character profiles that are specific and detailed.

Interested in using/applying these methods in your work? Contact us for more info.