People Interact

Blog about people-centered design by Lisa Chow and Sandra Sajonas.

Tag Archives: behavioral-archaeology

Monthly Method Spotlight: 2015 Roundup

This year, we covered a range of methods in our Monthly Method Spotlight series including:

What methods have you used in your work this year?
When/why did you use those methods?
How did you use the methods?


Monthly Method Spotlight: Ethnographic Research


When/why: Ethnography is the branch of anthropology that involves trying to understand how people live their lives.

How: Ethnographic research is mainly done by visiting the consumer’s home. The main idea is that you are observing people on their terms.

Tips: Many of the methods we covered in previous posts can be considered ethnographic research techniques (e.g. a day in the life, shadowing, behavioral archaeology, etc.) The Harvard Business Review has a great article explaining ethnographic research.

Interested in using/applying these methods in your work? Contact us for more

Monthly Method Spotlight: Top Ten Posts

Instead of introducing a new method for this month’s method spotlight, we decided to do a recap and take a look at some of the top monthly method spotlight posts. Which of the following methods have you used in your work?

  1. Monthly Method Spotlight: 5 Whys
  2. Monthly Method Spotlight: Triading
  3. Monthly Method Spotlight: Draw the Experience
  4. Monthly Method Spotlight: Behavioral Archaeology
  5. Monthly Method Spotlight: Fly on the Wall
  6. Monthly Method Spotlight: Storyboards
  7. Monthly Method Spotlight: Character Profiles
  8. Monthly Method Spotlight: Shadowing
  9. Monthly Method Spotlight: Collage
  10. Monthly Method Spotlight: Content Inventory

Interested in using/applying these methods in your work? Contact us for more info.

Monthly Method Spotlight: Behavioral Archaeology

party room messBehavioral Archaeology

When/why: Behavioral archaeology is the study of relationships between behavior and objects/things. It can show how people’s habits and priorities are based on their activities, placements, organization, and use of objects and things. The data and information collected can be used to improve a customer service model or service point or the layout of an office desk/cubicle, for example.

How: One can use many different methods to study the relationship between behavior and objects such as fly on the wall and shadowing.

Tips: Be observant. Take notes. Take pictures.

Interested in using/applying these methods in your work? Contact us for more info.