People Interact

Blog about people-centered design by Lisa Chow and Sandra Sajonas.

Tag Archives: a-day-in-the-life

Monthly Method Spotlight: Personal Inventory

PERSONAL INVENTORY
inventoryh

When/why: Personal inventory is a useful method for gleaning people’s activities, perceptions and values as well as any patterns that may occur among your sample group.

How: Document the things that people identify as important to them. This is a good way to catalog evidence of lifestyles.

Tips: This method can be combined with other methods to simplify the process. For example, include personal inventory in the Day in the Life activity or the Shadowing activity.

Interested in using/applying these methods in your work? Contact us for more info.

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Monthly Method Spotlight: Ethnographic Research

ethnographyhouseETHNOGRAPHIC RESEARCH

When/why: Ethnography is the branch of anthropology that involves trying to understand how people live their lives.

How: Ethnographic research is mainly done by visiting the consumer’s home. The main idea is that you are observing people on their terms.

Tips: Many of the methods we covered in previous posts can be considered ethnographic research techniques (e.g. a day in the life, shadowing, behavioral archaeology, etc.) The Harvard Business Review has a great article explaining ethnographic research.

Interested in using/applying these methods in your work? Contact us for more