People Interact

Blog about people-centered design by Lisa Chow and Sandra Sajonas.

Monthly Archives: September 2017

Monthly Method Spotlight: Desirability Testing

Desirability Testing

What: Desirability testing studies users’ emotional response to a design.

When/why: This method is most useful when you are trying to make a good first impression with your target audience. Desirability testing can be used to inform the team as to why different designs evoke certain responses.

How: Using limited, chosen vocabulary, ask users’ to picks words that most relevantly describe the design. Use a mixture of qualitative and quantitative methods like triading, questionnaires, and card sort.

Tips: See Microsoft’s reaction cards for a list of 118 pre-selected descriptor words.

Interested in using/applying these methods in your work? Contact us for information.

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