People Interact

Blog about people-centered design by Lisa Chow and Sandra Sajonas.

Monthly Method Spotlight: Ethnographic Research

ethnographyhouseETHNOGRAPHIC RESEARCH

When/why: Ethnography is the branch of anthropology that involves trying to understand how people live their lives.

How: Ethnographic research is mainly done by visiting the consumer’s home. The main idea is that you are observing people on their terms.

Tips: Many of the methods we covered in previous posts can be considered ethnographic research techniques (e.g. a day in the life, shadowing, behavioral archaeology, etc.) The Harvard Business Review has a great article explaining ethnographic research.

Interested in using/applying these methods in your work? Contact us for more

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One response to “Monthly Method Spotlight: Ethnographic Research

  1. Pingback: Monthly Method Spotlight: 2015 Roundup | People Interact

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