People Interact

Blog about people-centered design by Lisa Chow and Sandra Sajonas.

Monthly Method Spotlight: Triading

triadingWhen/why: An interviewing technique that reveals deep-seated attitudes, perceptions and feelings towards brands, products and services.

How: Present 3 different concepts or ideas and ask participant to identify how 2 of them are different from the 3rd and why.

Tips: Triading can be repeated numerous times and with different people. Over time a wealth of data and even patterns will emerge.

Interested in using/applying these methods in your work? Contact us for more info.

Advertisements

2 responses to “Monthly Method Spotlight: Triading

  1. Pingback: Monthly Method Spotlight: 2015 Roundup | People Interact

  2. Pingback: Monthly Method Spotlight: Top Ten Posts | People Interact

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: