People Interact

Blog about people-centered design by Lisa Chow and Sandra Sajonas.

Monthly Method Spotlight: Triading

triadingWhen/why: An interviewing technique that reveals deep-seated attitudes, perceptions and feelings towards brands, products and services.

How: Present 3 different concepts or ideas and ask participant to identify how 2 of them are different from the 3rd and why.

Tips: Triading can be repeated numerous times and with different people. Over time a wealth of data and even patterns will emerge.

Interested in using/applying these methods in your work? Contact us for more info.


3 responses to “Monthly Method Spotlight: Triading

  1. Pingback: Monthly Method Spotlight: Desirability Testing | People Interact

  2. Pingback: Monthly Method Spotlight: 2015 Roundup | People Interact

  3. Pingback: Monthly Method Spotlight: Top Ten Posts | People Interact

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