People Interact

Blog about people-centered design by Lisa Chow and Sandra Sajonas.

World Usability Day – 2014 Theme: Engagement

World Usability DayWorld Usability Day is November 13, 2014 and it’s about making life easy. This year’s theme is engagement.

“User Experience is all about engagement. Technology, products and services are usable when they engage people. At work we strive to engage with those around us—whether they’re users, colleagues, or stakeholders. It means getting people on board with an idea, earning trust, and working toward mutual goals. We all know how challenging that can be. This is the year to think out of the box. How can you engage people to use technology products and services? What kind of design thinking needs to be incorporated, to keep people engaged? How can you engage those outside our field, to understand the importance of a good user experience? Can we engage people to help changes those things that are not working well?”

There are many events happening around the world on November 13. For those in the NYC area, there’s the New York City User Experience Professionals Association (NYC UXPA).

Engagement can be challenging. We find that people are more engaged when they are involved in the process. You can involve people in the process, using a variety of methods and techniques. What do you think? How do you engage people at work, in projects, in everyday conversations, etc.? How do you engage your users, clients, or customers? How do you engage your blog readers?


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