People Interact

Blog about people-centered design by Lisa Chow and Sandra Sajonas.

Monthly Method Spotlight: Be Your Customer

Hello I am your customer name tagBe Your Customer

When/why: This method is helpful in building empathy with the customers by experiencing what the customer experiences. This can also be helpful in revealing unforeseen issues with your service.

How: Assign yourself a task as if you were a customer and act it out. If this is not possible, ask a customer to describe in detail or re-enact one of their actual experiences.

Tips: Bring a camera, pen, pencil or recorder and take note of significant issues, how you feel while completing the task, any obstacles you met, etc.

Interested in using/applying these methods in your work? Contact us for more info.


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