People Interact

Blog about people-centered design by Lisa Chow and Sandra Sajonas.

ROI of User Experience

ROIRecently, a post was published by Megan Wilson on the return on investments (ROI) of user experience on the Paul Olyslager site. As UX gains ground, how do you convince management that it is a worthy investment? Megan gives a nice list of the ways investing in UX provides ROI. Her 4 main reasons are: UX reduces long-term cost, increases sales, increases productivity and creates long-term user loyalty. Read the entire article “ROI of user experience”.

 

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