People Interact

Blog about people-centered design by Lisa Chow and Sandra Sajonas.

Monthly Method Spotlight: Cross-Cultural Comparisons

chopsticks, fork & knifeCross-Cultural Comparisons

When/why: Comparing across cultures helps us to understand cultural factors that affect decision making and the implications of  these factors. Cross-cultural comparison brings us closer to a universal user experience.

How: Cross-cultural comparisons should be kept in mind when doing any research method. They can be done on their own or incorporated into other research methods. You can use a simple T-chart with each side listing items specific to each national/cultural groups.

Tips: While cross-cultural comparison is certainly important, it’s easy to get caught up in it. Remember the main objective of your research.

Interested in using/applying these methods in your work? Contact us for more info.

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One response to “Monthly Method Spotlight: Cross-Cultural Comparisons

  1. Pingback: Monthly Method Spotlight: Cultural Probes | People Interact

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