People Interact

Blog about people-centered design by Lisa Chow and Sandra Sajonas.

Monthly Method Spotlight: Unfocus Group

unfocus/focusgroupUNFOCUS GROUP

What: Unfocus Group

When/why: This method is a great way to encourage creative and diverse contributions from potential users. Assembling a disparate group of individuals opens up new possibilities and ideas.

How: Example scenario -You are creating a new young adult space in the library.

Rather than focusing on just the prime users (teens), create an unfocus group to chime in on the the new space. Maybe include a parent, an adult library patron, a librarian, a custodian, a library community partner, etc.

Tips: To avoid digressions, make the sessions productive by being goal-oriented. Each session can focus on one goal. For example, one session can explore furniture layout and should have 1-2 potential floor plans by the end of the session.

Interested in using/applying these methods in your work? Contact us for more info.

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: