People Interact

Blog about people-centered design by Lisa Chow and Sandra Sajonas.

Monthly Method Spotlight: Word Association

WORD ASSOCIATION

sla_word_association

What comes to mind when you think of SLA?
Word association activity at User Experience Caucus meeting, Special Libraries Association (SLA) 2012 Conference, Chicago.

What: Word Association

When/why: This method is a quick and informal way to gather information and insight about what people think about a particular organization, service, product, etc.

How: Example scenario – You want to know what people think of your organization, but you know that people don’t want to fill out a survey. Ask them what comes to mind when they think of your organization.

Tips: Tell participants to quickly tell you what comes to mind. The idea is to get their immediate reactions and responses, not thought-out ones.

Next Steps/Conclusions: Look for patterns in the responses.

Interested in using/applying these methods in your work? Contact us for more info.

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One response to “Monthly Method Spotlight: Word Association

  1. Pingback: Monthly Method Spotlight: Collage | People Interact

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