People Interact

Blog about people-centered design by Lisa Chow and Sandra Sajonas.

Aeroflot In-Flight Entertainment

airplane remoteCredit Card Reader

As a frequent domestic and international flyer I have come to loath airline services.  American companies have the audacity to charge its customers for everything (luggage, headphones, food etc) while providing us with nothing but a ride we’ve paid a substantial amount for.

However, while customer service has gone down, in-flight entertainment has shown vast improvements.

On a recent flight to Moscow, Aeroflot (reputedly having the worst customer service) had great individualized entertainment systems on each seat console. Customers can detach the remote control from the seat in front the them.  One side acts as the tv control while the other side acts as the game controller.

Although I loved this system, the older gentlemen next to me spent the entire 12 hour flight confusedly attempting to turn his tv on.  Perhaps a redesign is needed to make the system universally usable.

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