People Interact

Blog about people-centered design by Lisa Chow and Sandra Sajonas.

Making the Most of 3.5” x 2”

The typical size of business cards is 3.5” x 2”. Are you making the most of your business card “real estate”?

Here are some tips, tricks and tools that we’ve picked up along the way:

  • Print on demand (SS) or order in bulk (LC). Printing on demand allows you to change your card more often and see which ones are more receptive while ordering in bulk can be more cost-effective and convenient.
  • Use both sides.
  • List your professional interests and skills.
  • Stand out.
  • Balance is key. You want a balance between text, images and white space.
  • Experiment with different cards and see which generates the most interest.

Lessons learned:

When I was in library school, I got business cards and made the mistake of putting “Anticipated graduation date.”  The cards went quickly out-of-date after I graduated. Luckily, by then, I only had a few left. ~Lisa

My first iteration of business cards had my e-portfolio as a Google Site url which made it really long.  I decided to use a link which makes my link shorter and easier. ~ Sandra

Business cards:

Lisa Chow Business Card


10 responses to “Making the Most of 3.5” x 2”

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  7. LibGirl09 May 26, 2011 at 7:37 am

    Great post! It comes in handy, as I will be attending my first ALA Conference this summer, and need to make some business cards. So, Lisa you say it was a mistake to put “anticipated graduation” on your card, what do you suggest for someone who is not finished their MLS yet?

    • lisachow May 26, 2011 at 9:36 am

      Leave out the word “anticipated” and just use “graduation date” because that works for pre- and post-graduation. When are you going to graduate and when did you graduate = graduation date. For my graduation date, I just put month and year. I’ve seen other business cards where people put “MLS student”, which works for the duration as a student. You may want to take Sandra’s suggestion and print a few on demand for the purpose of ALA and see how it goes. You’ll come across other business cards that might give you some more ideas.

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