Monthly Method Spotlight: Word Association

WORD ASSOCIATION

What comes to mind when you think of SLA?
Word association activity at User Experience Caucus meeting, Special Libraries Association (SLA) 2012 Conference, Chicago.

What: Word Association

When/why: This method is a quick and informal way to gather information and insight about what people think about a particular organization, service, product, etc.

How: Example scenario - You want to know what people think of your organization, but you know that people don’t want to fill out a survey. Ask them what comes to mind when they think of your organization.

Tips: Tell participants to quickly tell you what comes to mind. The idea is to get their immediate reactions and responses, not thought-out ones.

Next Steps/Conclusions: Look for patterns in the responses.

Interested in using/applying these methods in your work? Contact us for more info.

SLA@Pratt Skill Share Presentation: Leadership and Career Development for the New Information Professional

Check out some of our posts & resources on leadership and career development.

SLA Webinar: Leadership and Career Development for the 21st Century Information Professional

Check out some of our posts & resources on leadership and career development.

Upcoming Presentation: Leadership and Career Development for the New Information Professional

Join us at this year’s SLA@Pratt Skill Share for “Leadership and Career Development for the New Information Professional” on Friday, March 22nd at 5:30pm EST at Pratt Manhattan Center. More information and registration.

Upcoming Webinar: Leadership and Career Development for the 21st Century Information Professional

Join us and the Special Libraries Association (SLA) Rocky Mountain Chapter and the SLA First Five Years Council on Thursday, March 21st at 10am EST for  ”Leadership and Career Development for the 21st Century Information Professional”. More information and registration.